Tweed Campaigns

Tweed needed a series of retail campaigns that could work across both digital and print, from social content to in-store signage across Canada. I worked on three: Holiday, Valentine’s Day, and a campaign celebrating Tweed’s TerraCycle partnership reaching one million pieces of packaging recycled. Each needed to feel approachable, celebratory, and distinctly Tweed while holding together across a wide range of formats.

I worked closely with our art director and photography studio across all three campaigns, helping develop concepts, style props, support the shoots, and retouch the final imagery. From there, I designed the full campaign systems across social, retail signage, and in-store applications.

For Holiday, cannabis became part of the seasonal visual language, appearing as a gift bow and mistletoe across store windows nationwide. Valentine’s Day paired Tweed’s cannabis-infused milk chocolate with a bud bouquet, while the TerraCycle campaign used the one-million-piece milestone as the creative centrepiece to spotlight the brand’s environmental commitment.

The campaigns rolled out across retail and digital channels, supporting product launches, seasonal moments, and brand initiatives at a national scale. They also gave me hands-on experience carrying a campaign from concept and shoot through to final execution across print and digital, a foundation that shaped how I approached campaign work from then on.