Senior brand & marketing designer, ten years across brand, campaigns and web.

Multidisciplinary practice across brand, digital marketing, web, campaigns, events, social, presentations and print — bringing strategy, craft and intuition to cohesive brand experiences, with strengths in art direction, design systems, cross-functional collaboration and AI-assisted creative workflows.

Senior Graphic Designer

Rewind

Owned brand design end to end, from creative brief to final delivery, across web, campaigns, events, social and presentations. Led a company-wide rebrand and website redesign, built a reusable component library that cut landing-page production time by roughly 85%, and art directed three designers alongside freelance and agency partners.

May 2023 — Aug 2026

Graphic Designer

Rewind

Grew the role from campaign execution into brand and web ownership, earning promotion to Senior. Designed across digital campaigns, web, social and presentations, and created the early guidelines, templates, illustrations and icons that gave the brand a distinct visual voice.

Mar 2021 — May 2023

Senior Graphic Designer

Ruckify

Led art direction and visual identity across digital and marketing touchpoints for an early-stage company, building cohesive typography, colour, iconography and layout systems — including a 60+ page ESG report.

Nov 2020 — Feb 2021

Graphic Designer, Contract

Point Blank

Developed brand guides, campaign creative, social assets and pitch materials across multiple agency clients, working independently within a distributed remote team.

Aug 2020 — Nov 2020

Graphic Designer

Tweed

Designed national B2C campaigns across digital, web, retail, social, email, events and print within a 40+ person internal agency, producing production-ready assets for launches, activations and retail experiences.

Aug 2018 — May 2020

Graphic Designer

Aragona Agency

Designed digital and print brand collateral for technical B2B clients including Mitel, Solacom and Curtiss-Wright.

Jun 2017 — Aug 2018
Capabilities
  • Brand design & visual identity
  • Art direction
  • Design systems & component libraries
  • Web & landing page design
  • Campaign, event & social design
  • Typography, colour & layout
  • Accessible design
  • Illustration & iconography
  • Production-ready design for digital & print
  • Cross-functional collaboration
  • Mentorship
Tools
  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Claude
  • ChatGPT
Education
Graphic Design, Advanced Diploma
Algonquin College · 2014—2017
Design Foundations, Ontario College Certificate
Algonquin College · 2013—2014
Design Leadership Certificate
BrainStation · 2023
UX Design Certificate
BrainStation · 2022
Social Media Marketing Certificate
Digital Marketing Institute · 2022