Rückify Brand

Rückify was growing fast and had only ever had a contractor handle the logo and basic foundational design work. They brought me onto the marketing team to actually evolve the brand and bring the look and feel up to match where the company was headed.

As a lean team, I had a lot of creative control and was the main point of contact for all things brand and creative. I built out brand guidelines, custom iconography, and image treatments, and set the tone for the brand’s overall creative direction, both the look and feel and the copy.

I designed email templates covering rental booking confirmations, welcome emails, and trending items, and designed in-store signage for partner retailers offering rentable gear, like ski equipment, through Rückify.

The brand evolved into a more trusted, legitimate-looking rental marketplace, which led to more sign-ups and bookings.