Rewind Hero Animations

Rewind’s hero graphics were static product UI screenshots, which didn’t land well with our less technical audiences, like Shopify store owners and accountants using QuickBooks Online. The product itself felt complex, and I proposed we create graphics that actually showed what Rewind does instead of just showing the interface.

I took the initiative to move to an animated approach, since it let us visualize the real value simply: Rewind takes your data, backs it up, and makes it recoverable. I designed the animations and storyboarded how the movement needed to work, then partnered with our in-house motion designer, Felix Pennell, to bring them to life.

The result was a consistent hero animation treatment that made Rewind’s capabilities easy to understand at a glance. We A/B tested the new animations against the old static graphics, and the animations won.